Category Archives: New Product Development

Resist The Pursuit of The Innovation Fountain of Youth

In the CPG world, we tend to think that innovation has to be “new to the world” (to borrow a term coined by Mr. Cooper).  And while that may be ideal, it is like striving to win a gold medal … Continue reading

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Grab and Go Innovation?

It may seem fairly common sense, innovation often is, but more and more people are turning to portable nutrition rather than formal sit-down meals.  In fact, a quarter of Americans eat four to five mini meals throughout their day while another 21% grab … Continue reading

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First Fully Knitted Soccer Shoe – Impressive Innovation But Is It For You?

On March 17th, Adidas will launch the first ever fully knitted soccer shoe, known as Samba Primeknit, sown from a single piece of yarn that’s treated for water resistance.  The shoe is lightweight and highly flexible. From an innovation perspective, … Continue reading

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Kraft P3 – Innovation for Whom?

Kraft recently launched the P3 (a.k.a. portable protein pack) – a meat-cheese-nut pack – supposedly aimed at adults and their snacking occasions.  One look at the pack, and you probably will think of Lunchables for adults.  According to Kraft CEO … Continue reading

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Base of the Pyramid Innovation

When speaking about innovation, we usually think about the latest electronic gadget such as a tablet computer (ex. iPad2), a cellphone or even a car. Because this is culturally-based, the response would be different in other countries.  What very often … Continue reading

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What Can We Learn from P&G’s New Laundry Pods?

Judging for the response to P&G’s new laundry pods, there isn’t much excitement about this latest innovation in laundry care.  Maybe it is due to the fact that a lot of innovation these days has been called “game changing” when … Continue reading

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Toilets and Innovation – Can The Two Mix?

A funny thing happened the other day when I was on my toilet, I started thinking about innovation and toilets.  If you are thinking what I am thinking, innovation and toilets are two words that rarely (if ever) end up … Continue reading

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