The SONY Light Bulb Speaker

Yes, you read that correctly.  SONY has launched a light bulb sony-btthat contains a Bluetooth speaker.  You can control the volume via an app on your smartphone, along with the brightness of the bulb.  According to SONY, the goal for this innovation was to make it easy to get audio equipment into locations in the home where it’s normally hard to put audio equipment.

While I don’t want to belittle the technological achievement of being able to combine these two products, it does remind me of the mash-up era we find ourselves where things are combined, it seems, for the sake of combining them (a la donuts being used as buns for a burger).  It’s flashy, arresting, and maybe even intriguing for some, but does it have “legs” for the long-term?  Does it really solve a problem consumers had before?

sony-bt-2In the age of smartphones with decent speakers, mini Bluetooth speakers or Jambox speakers, is there really a need for a speaker in a light bulb?  Even if there were, on a more practical level, what happens when the lightbulb gives out?  At $199, it is an expensive light bulb to replace.

So while the mashup of a light bulb and speaker is intriguing, it seems to be an innovation for the sake of innovating.

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About Stephane

Stephane Bardin has a deep understanding of consumers, combining go-to-market strategy and successful execution to drive sales growth. He is a strong marketing executive with strategic consumer and analytical talents in growing brands in the US and internationally. He is a consumer catalyst, producing results for: - Budweiser Beer - McDonald's - Hasbro - Pfizer - Kraft - Starbucks - Bumble Bee - Designer Whey - Aquafina - Tropicana - BRISK - Pepsi and more • Drove Budweiser Beer achievement of #1 foreign beer brand recognition in China. • Developed strategies to re-launch McDonald’s chicken sandwiches. • Developed top-line revenue stream for Bumble Bee in two new markets • Created the best-ever consumer promotion for Unilever brands. Stephane has a reputation for conceptualizing and executing integrated consumer marketing programs that positively impact P&L results. Stephane Bardin is an expert in using new technologies and media to connect consumers with brands and drive bottom-line results. He is a collaborative contributor who is an expert at building brand equity, loyalty, and ROI for highly recognized consumer products and brands. He has demonstrated performance using key levers of marketing to drive strategy and sales growth: advertising vehicles, consumer promotions, consumer/market research/syndicated data, new product development/innovation, multicultural marketing, interactive/digital/mobile/social media, SEO, public relations, shopper marketing, and partnership/alliance marketing. • Positive P&L Impact and Growth • Branding / Equity Building • Strategic Alliances / Partnerships • New Product Development / Innovation • Social Media/Online/Ecommerce Marketing • Cross-functional / Cultural Team Leadership • Strategic Planning /Tactical Execution • Syndicated Data Analysis and BASES • Advertising and Sales Promotion • Shopper Marketing • Trademark Management • Global Marketing Strategy
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